Reach Danes exactly when they are looking for a car
Everyone on BilPorten is in the middle of buying or selling a car. That is the best moment to show a car loan, an insurance policy, a lease or a garage offer.
An audience ready to buy
No random visits — people come to find or sell a car.
GDPR-venligt
We host the banners ourselves. No third-party scripts, cookies or tracking pixels.
Fuld gennemsigtighed
You get impressions, clicks and CTR per placement every month.
Eksklusivitet
Max 3 advertisers per placement — you do not drown in noise.
Rate card
We sell on CPM — price per 1,000 impressions — with a monthly minimum per placement. You pay for the exposure you actually get, and we report impressions, clicks and CTR every month. All prices exclude VAT.
| Placement | Format | CPM | Minimum per month |
|---|---|---|---|
Forside – topbanner 100% share of voice for a surcharge | 1200×200 (mobil 600×300) | 195 kr. | 15.000 kr. |
Forside – mellem sektioner | 1200×200 | 145 kr. | 9.500 kr. |
Search results — top Can be targeted by make, model, fuel or price range | 1200×160 | 165 kr. | 12.000 kr. |
Search results — between cars | 600×450 (kortformat) | 145 kr. | 9.500 kr. |
Car page — right column Highest attention — shown while the buyer is looking at the car | 300×250 | 165 kr. | 12.000 kr. |
Sell your car — page The buyer is in buying mode — ideal for finance and insurance | 300×250 | 210 kr. | 8.500 kr. |
Packages
Every placement across the whole site for 24 hours — no other advertisers.
An editorial guide written by us, under your name, permanently on the site.
A standing partner in, say, electric cars or finance: logo, guide and banners in that category.
A fixed slot in saved-search e-mails to buyers with matching searches.
Launch partner
Launch partner: 40% off the rate card for 12 months against a minimum 6-month agreement. Applies to the first 10 advertisers. The rate card price does not change – the discount is yours because you joined early.
Featured listing — for dealers
Lift a car to the top of the results with a “Featured” badge. Pay per car per 48 hours. There is a fixed number of slots and featured cars take turns in them — so the slot keeps its value. Switched on from your own page.
Get a quote
Tell us what you want to promote and when. We reply within one business day with a concrete proposal and a media kit.
Or write directly to kontakt@bilporten.dk.